The Dad Cap — By George Studio

NY, NY

By George Studio is an independent studio that creates audacious narratives for people, places, & things. The Studio specializes in brand strategy, messaging, naming, and identity. We are proudly based in New York, New York.

Alongside our partners and trusted collaborators, the Studio has had the pleasure of working with: 818 Tequila, Kin Euphorics, Starwood Hotels, Call Her Daddy, Unwell, Coach, [solidcore], Hotel Chelsea, Call Her Daddy, Naomi Osaka, Equinox+, State Bags, Industry West, Otherland, & more.

The Studio works closely with: Cul De Sac Studio, Porto Rocha, Ceara Teixeira, Claire Smight, Studio Light, Brit Larson, Wolff Olins, Farrynheight, Crosby Projects, and Herman Scheer.

“THE DAD CAP”

Your new favorite hat; a rough-and-tumble companion for outings big and small; a trusty steed steering you forward, always bill-first.

Yupoong
6-Panel
Stone
Adjustable